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So far, sustainable HCI has mainly focused on the domestic context, but there is a growing body of work looking at the organizational context. As in the domestic context, these works still rest on psychological theories for behaviour change used for the domestic context. We supplement this view with an organizational theory-informed approach that adopts organizational roles as a key element. We will show how a role-based analysis could be applied to uncover information needs and to give employee’s eco-feedback, which is linked to their tasks at hand. We illustrate the approach on a qualitative case study that was part of a broader, on-going action research conducted in a German production company.